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ni.com home page - 2016
Part of the Digital Transformation (DT) project, this home page, global navigation, site IA, product taxonomy, and top-level site sections were redesigned alongside a new CMS and ecommerce backend.
ni.com home page - 2013
This rebrand initiative, known as the Site Information Design (SID) project, included an overhaul of branding elements, IA, and CMS template designs.
ni.com/innovations
This DT page design showcases how NI products are used in a variety of industries, what engineering trends and technologies NI plays a part in, and the NI platform advantages.
Wallpaper Design
This was one of two wallpapers I designed during the Windows Vista OS era. Some of the code overlay elements are extracted from LabVIEW, National Instruments' flagship software. This wallpaper design is still used on windows machines at NI.
Industry Page
Part of the learn customer journey, these industry pages showcase National Instruments' products and provide an entry point to lower level application pages.
Product Detail Page
Part of the hardware purchase path, this is the next page level after a hardware category is chosen. These pages display a vast amount of hardware products with the ability to filter by product attributes. The table design provides extensive functionality allowing customers to select, customize, and purchase a product.
Shop Home Page
A DT entry page to ni.com's shop experience where customers can purchase hardware and software or build systems.
Product Home Page
Part of the learn customer journey, product overview pages serve to educate customers on National Instruments products and provides an entry to purchase them. This feature image evolved from two observing engineers to one with a monitor showing LabVIEW.
Newsletter Cover Art
The goal of this cover was to convey the evolution and advancement of the M Series hardware technology over time.
Digital Banner Ad
This digital ad of a rack mount system is localized in japanese. It's typical for each banner ad to be translated in English, Japanese, Chinese, Korean, German, Italian, and French. It's common for each ad to be designed in up to 30 sizes.
cDAQ Animation
This 3D animation served as an introduction to the cDAQ product configurators on ni.com. I modeled, lighted, and animated the scene.
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bbdesigns home page
bbdesigns was my former website domain. Although I coded up and designed the site, it never went live. Still, the CSS and coding was a good challenge for the time.
LabWindows/CVI
At the time, National Instruments had five main software brands: LabVIEW, TestStand, SignalExpress, MatrixX, and LabWindows/CVI. These were the only tier one products that received a glyph. My role was to "modernize" the existing identity which was the skeuomorphic treatment.
Software Downloads Page
This page design was used in the software purchase path. Different software was displayed depending on the measurement type. The design needed to showcase the new software brands along with specs.
NI VeriStand
Although this software product was not part of the tier one family, it still received the same skeuomorphic treatment for brand consistency.
PXI Animation
This 3D animation served as an introduction to the PXI product configurators on ni.com. I modeled, lighted, and animated the scene. The modeling was achieved from scratch, down to the millimeter, and not derived from a CAD model.
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Big Hearts for Bravehearts Brand
This brand was created for the Hospice organization, Big Hearts for Bravehearts. The org provided a camp environment and counseling services for children that experience the loss of a parent or loved one.
Automotive Digital Banner Ad
This digital ad of a sleek sportscar is also localized in japanese. It's typical for each banner ad to be translated in English, Japanese, Chinese, Korean, German, Italian, and French. It's common for each ad to be designed in up to 30 sizes.
LabVIEW FPGA and cRIO Ad Cover
The main concept behind this print ad was to show how the chip inside a cRIO can be reprogrammed with LabVIEW FPGA code.
Wallpaper Design
One of several wallpaper designs evangelizing National Instruments. These wallpapers were used internally.
Wallpaper Design
This was one of two wallpapers I designed during the Windows Vista OS era. Further up the page is its counterpart design which is still used on windows machines at NI.
Newsletter Cover Art
The main story in this issue was about a greener environment. The cover art is a photoshop composite of the american dollar and foreign currency with energy idustry imagery and NI code mixed in.
NIWeek Wallpaper and Screensaver
This wallpaper design was also animated in Flash. Like so many other flash animations I executed during this time period, I also built the screensaver installers.
NIWeek Wallpaper and Screensaver
This wallpaper design was also animated in Flash. The tile animation was built in Autodesk 3ds Max and rendered for a looping screensaver.
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Newsletter Cover Art
This issue concept illustrated the ease of LabVIEW's programming. The toll image was a visual metaphor for the bottleneck engineers could experience using other programs. The image is a photoshop composite of a real toll shot and other stock traffic images.
Newsletter Cover Art
This issue concept was about the engineering mind. The orange puzzle piece represents National Instruments' FPGA product that helps engineers with the other floating puzzel pieces.
Concept Design
I rendered this image for the 2013 rebrand efforts. The concept was to visualize our measurement technology in real-world applications. The use case I intended this for was a new ni.com home feature image.
Newsletter Cover Art
This design was similar to the M Series hardware board above. The concept is to illustrate LabVIEW's role in technology areas over the span of time.
3D Design for DM Ad
This was a robot prototype built in R&D. I built this model from scratch since there was not a CAD model to work from. I lighted and rendered the scene for a FIRST robotics direct mailer.
Book Cover Art
Photoshop composite illustrating LabVIEW programming functioning inside PXI hardware.
Annual Report Cover Art
I directed the photography of this PXI module and mapped the LabVIEW block diagram "floor" to create a visually dynamic cover composition.
Aerospace Corporate Narrative
The corporate narrative imagery shows how National Instruments software code comprises real-world industry applications. This jet uses multiple code types. I directed the 3D modeling, environment, and executed the Photoshop work.
Information Design
These new diagram styles were another component of the 2013 rebrand.
ROBOLAB Mania Screensaver
ROBOLAB is an international organization that utilizes the National Instruments LEGO MINDSTORMS platform to teach children about programming and robotics. I directed and executed this scene.
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NI Network Device Manager
I designed the UI for this web application that allowed engineers to remotely configure their devices.
LabVIEW 2011 Silver Controls
I worked closely with R&D to reskin their front panel controls for LabVIEW. The new treatment was so well received they were coined the "silver" controls.
LabVIEW 2012 Installer Screen
Another R&D project, this was a new spash screen design for the LabVIEW 2012 installer. The rectangular shapes were a visual metahor for LabVIEW VIs and color is derived from the LabVIEW brand.
LEGO MINDSTORMS Icons
Another R&D project, I designed these icons for the LEGO MINDSTORMS application.
LabVIEW Web UI Builder
I worked closely with R&D to develop this UI and iconography for the web version of LabVIEW. There are many views, panels, and ribbons in this application, this one showing only the front panel and palette directory.
Digital Banner Ad
This digital ad of an STS system is localized in japanese. It's typical for each banner ad to be translated in English, Japanese, Chinese, Korean, German, Italian, and French. It's common for each ad to be designed in up to 30 sizes.
Embedded Control and Monitoring Animation
This 3D animation was used as the feature on the Embedded Control and Design web page. I designed and animated the scene that shows the FPGA chip and code embedded in the cRIO chassis.
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Digital Banner Ad
This digital ad uses the automotive corporate narrative image without the code overlay treatment.
NIWeek Digital Banner
This banner features the NIWeek 2019 keynote speaker, Scott Kelly, and combines the Full Force Ahead event theme.
Dell Advertisement
This bumper animation features Michael Dell who explains Dell technology's ability to help businesses overcome challenges and improve their computing experience. I directed and designed the scene.
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NIWeek Digital Banner
Another banner combining the NIWeek 2019 Full Force Ahead event theme with an event lobby shot of the Austin Convention Center.
Spinal Decompression Commercial
This 3D animation was used for a local spine care center commercial. The subject shows how their treatment can cure herniated vertebral discs.
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LabVIEW SignalExpress
At the time, National Instruments had five main software brands: LabVIEW, TestStand, SignalExpress, MatrixX, and LabWindows/CVI. These were the only tier one products that received a glyph. My role was to "modernize" the existing identity which was the skeuomorphic treatment.
NIWeek Digital Banner
This NIWeek banner uses the 2020 event visual theme of arrows.
Digital Banner Ad
This digital ad uses a different iconography based background treatment to represent white paper content types.
Dell Resolution Assistant
This animation was used as the introduction to the Dell Resolution Assistant commerical and my first animated 3D project to design and direct.
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HTML 5 Digital Banner Ad
This was the first HTML 5 based digital banner ad for automotive. I selected the 3D stock video and integrated it into the ad design template. Several ad sizes were developed using this dynamic background.
MatrixX
At the time, National Instruments had five main software brands: LabVIEW, TestStand, SignalExpress, MatrixX, and LabWindows/CVI. These were the only tier one products that received a glyph. My role was to "modernize" the existing identity which was the skeuomorphic treatment.
HTML 5 Digital Banner Ad
This was the first HTML 5 based digital banner ad for aerospace. I selected the 3D stock video and integrated it into the ad design template. Several ad sizes were developed using this dynamic background.
LabVIEW
At the time, National Instruments had five main software brands: LabVIEW, TestStand, SignalExpress, MatrixX, and LabWindows/CVI. These were the only tier one products that received a glyph. My role was to "modernize" the existing identity which was the skeuomorphic treatment.
DIAdem
Although this software product was not part of the tier one family, it still received the same skeuomorphic treatment for brand consistency.
CompactRIO Animation
This early 3D animation served as an introduction to the cRIO product configurators on ni.com. I modeled, lighted, and animated the scene.
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LabVIEW Academy
This was an early identity representing the global program for academic institutions seeking to enhance their curricula with LabVIEW training and certification.
